If you're not worried that you're pricing it too cheap, you're not pricing it cheap enough.

The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag... view

By: Roy H. Williams

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Numerals are images of amounts. But the amounts they represent are real... view

By: Roy H. Williams

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A visual image in the hand of an artist is merely a tool to trigger a mental image... view

By: Roy H. Williams

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Words are mere shadows cast by ideas. But the ideas they represent are real... view

By: Roy H. Williams

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Consequently, a young business often grows by large percentages. Mature businesses rarely do... view

By: Roy H. Williams

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Strings of gravity vibrate at a different frequency than strings of light... view

By: Roy H. Williams

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It appears that the media filters we carry in our heads are like computers: they've been forced to get faster in order to keep up with the demands our high-speed society puts on them... view

By: Roy H. Williams

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One thing that hasn't changed, though, is that we still have to hear the new ad 2 or 3 times before it begins to affect us, even when we're already familiar with the advertiser in question and have a positive opinion of them... view

By: Roy H. Williams

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According to String Theory, what appears to be empty space is actually a tumultuous ocean of strings vibrating at the precise frequencies that create the 4 dimensions you and I call height, width, depth and time... view

By: Roy H. Williams

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Quantum Mechanics and General Relativity are both accepted as scientific fact even though they're mutually exclusive. Albert Einstein spent the second half of his life searching for a unifying truth that would reconcile the two... view

By: Roy H. Williams

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People don't trade money for things when they value their money more highly than they value the things... view

By: Roy H. Williams

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