In marketing you must choose between boredom, shouting and seduction. Which do you want?

Month after month, Wizard Academy equips people who want to make a difference. This is why journalists and scientists and artists and educators and business owners and advertising professionals and ministers are attracted to our little school... view

By: Roy H. Williams

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A meaningless statement remains meaningless no matter how often it's heard... view

By: Roy H. Williams

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The first step in exceeding your customer's expectations is to know those expectations... view

By: Roy H. Williams

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The value of an item - in the mind of a consumer - is simply the difference between the anticipated price and the price on the tag... view

By: Roy H. Williams

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A portal is a transitionary device of sight or sound that functions as a sort of third gravitating body between the this and the that, pulling us toward itself, allowing us to bridge into the unknown from the known... view

By: Roy H. Williams

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Writing good ads is easy when you have something to say... view

By: Roy H. Williams

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Human beings are creators, flinging powerful images into the minds of their fellow men. And all of these images are built of tiny particles of thought... view

By: Roy H. Williams

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Einstein was searching for String Theory. It not only reconciles General Relativity to Quantum Mechanics, but it reconciles Science and the Bible as well... view

By: Roy H. Williams

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What this means is that the first week of every new series of ads will continue to yield softer results than you can expect to see in weeks two and three... view

By: Roy H. Williams

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Consequently, a young business often grows by large percentages. Mature businesses rarely do... view

By: Roy H. Williams

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People don't trade money for things when they value their money more highly than they value the things... view

By: Roy H. Williams

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